In the noncommunist world advertising has become a large and important service industry. In many countries advertising is the most important source of income for the media (e.g., newspapers, magazines, or television stations) through which it is conducted. Most advertising involves promoting a good that is for sale, often through brand marketing, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates, among many other examples. In the 21st century advertisers have increasingly used digital technology to call greater attention to products and causes.Īdvertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. Traditional mediums used for advertising are newspapers, magazines, television and radio programs, direct mail, billboards, posters, transit advertising, and miscellaneous media.
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